Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the
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The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders gathered to tackle this head on, shifting the conversation from the hunt for “perfect” data to the creation of a reliable “confidence
Read MoreA curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural elegance of Le Grand Palais,
Read MoreTL; DR As AI becomes the primary interface for information dissemination, visibility is no longer about rankings or reach. It is primarily about being included in trusted, AI-curated outputs. This article looks at Gartner’s latest communications predictions through that lens and connects them to the PESO Model® Operating System, arguing that the role of communications
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Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are
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AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to AI agents in ad buying
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Something Stoëmp specialises in, in-house, is strategy, making the research stage in a project not simply a way to gain visual inspiration for the identities they shape as a studio, but a more lengthy investigation into why a brand or organisation exists, what it wants to say and who it’s speaking to. Alongside its director
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Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users by surprise, leading to confusion and significant online backlash against Liquid Web across social media. A Dynamic WordPress Facebook group admin started a discussion about
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Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process includes Stratacache U.K. as well as its company PRN U.K., according to public records. The filings indicate that both Stratacache U.K. and PRN U.K. will close, selling off assets to pay creditors. The companies’ creditors
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Laika is known for beautiful stopmotion animation, but its next movie looks set to take that reputation to a new level in its scope, ambition and technical accomplishment. The studio that made Coraline and Kubo and the Two Strings has released the teaser trailer for Wildwood, and viewers are stunned by the movie’s epic scale
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Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The
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As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space. In this episode
Read MorePeople do not just build a company; it is made of them. This campaign transforms that idea into a visual reality. Each portrait is composed of hundreds of real workers, forming a single unified face while preserving every individual story within it. From afar, you see strength and clarity. Up close, you discover diversity, experience,
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Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem
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Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program in May, Ad Age reported. The retired program was commission-based and allowed creators to build out digital storefronts. In its place, Target has launched Club Target and Target Ambassadors. Club Target is designed
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Struck by the sheer variety of the stuff – all the diverse and unusual forms one the humble tool could take, from “soft blue Japanese sheets made with ceramic particles, Spanish orange paper with lovely lettering that peeks through the translucent grit and small belts for the machine that curled up like animals”, he came
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Local AI search rewards better pages. Learn exactly how to build them. Are your location-based pages showing up when AI-powered search answers local queries? Is structured data, listings, reviews driving (or undermining) your brand’s visibility across locations? 👆 Register above to learn the right way to build local intent pages that get cited in AI
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The quick summary: The Super Bowl may be months away, but Disney already has its head in the game. Heading into its upfront presentation from the Javits Center in New York, Disney has Super Bowl LXI, the College Football Championship, the Grammys, and the Oscars within six weeks of each other in 2027. To showcase
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Protest art meets retro gaming in the latest work from Secret Handshake. The anonymous art collective has turned to video game design as the most logical medium to comment on the chaos of the Trump administration’s Iran War, and you can play online. The group has previously made a splash with its satirical sculptures, including
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Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity
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