Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

The quick summary: The Super Bowl may be months away, but Disney already has its head in the game. Heading into its upfront presentation from the Javits Center in New York, Disney has Super Bowl LXI, the College Football Championship, the Grammys, and the Oscars within six weeks of each other in 2027. To showcase

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Published by adweek.com