Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The reality of the current marketing landscape is that “experimenting” with AI is no longer enough to move the needle. At the May 2026 MarTech Conference, Molly St. Louis (EM Marketing) moderated a panel of leaders including Greg Boone (Walk West), Peter Isaacson (Invoca), and Kate Roberts (Cella by Randstad Digital) moved past the usual
Read MoreTL;DR AI made distribution effortless. It also made dilution invisible. Each generation of AI-rewritten content softens the claim, drops the proof, and homogenizes the voice. By the fourth generation, your best work reads like everyone else’s—and the answer engines that now decide who gets surfaced cannot tell you apart from the generic. The fix is
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This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them
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Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line
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Alfie lists the image-makers Jeff Wall, Alex Prager, Gregory Crewdson and Nadia Lee Cohen as key influences, inclined toward their ‘set-up’ shots and how they “construct new worlds” in a single frame. This sense of artifice emerges in Alfie’s rendition of a birthday scene: sat in a wooded area, donning a pink party hat and
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Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google
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The quick summary: For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for a high-energy, 90-minute, celebrity-filled presentation. DJ Diplo kicked off the evening, followed by country music star Kacey Musgraves. Amazon’s top talent including talk show legend Oprah
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Details (Image credit: Kwalee Ltd) Publisher Kwalee Developer Out of the Blue Games Release date 12 May Format Xbox Series X|S (reviewed), PlayStation
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Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis
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If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia is not going out of business. But something significant is happening, and the implications for users, evaluators, and anyone who buys enterprise software from a
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Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it. At my growth consultancy,
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Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI on the same departmental balance sheet, according to Gartner. Advertisers currently spend 7.8% of company revenue on marketing on average, a paltry increase of 0.1% compared with last year, according to the company’s
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As David Lynch once said: “the film is the thing”. And for Hull-based comic book artist Jake Machen, it’s also an uncomplicated matter: “the comic is the comic”. That’s why he made a whole comic just to say it. His comic collection Verdant Dreams looks authentically retro, like alternative anime magazines or 90s Sonic The
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WordPress announced that the real-time collaboration feature will not ship in the upcoming 7.0 release, citing that the current approach is not yet “robust enough” to be included. The response from the WordPress community was a collective sigh of relief. A post by Matt Mullenweg in the official WordPress Make Slack workspace explained the reasons
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Top of the Ticker: In celebration of America’s 250th birthday, Fox News launched a new promo campaign series honoring the people, sacrifices, and defining moments that shaped the nation. Helmed by various Fox News personalities, including primetime hosts like Sean Hannity, Jesse Watters, and Laura Ingraham, these short, cinematic tributes showcase the American spirit and feature
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There’s a certain kind of artist who can tell you exactly why a character works, not in some broad ‘good design’ sense, but down to the little things, the scar placement, the tired eyes, the colours chosen for a jacket, the way a face changes when a story gets darker, and that’s very much where
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Google has removed FAQ rich results from Search after limiting them for most sites. Search Console reporting ends in June, followed by API support in August. FAQ schema can stay on your pages, but it no longer earns visible FAQ results in Google. Google deprecated FAQ rich results, completing a removal that started
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Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is just an opportunity.” What happens
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Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a
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Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed. Unified advertising platforms (UAP) is one such term. It hasn’t fully landed in the industry’s vocabulary yet, but give it time. It
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