Why Duluth trusts AI agents with bidding, but not brand storytelling

May 12, 2026

Why Duluth trusts AI agents with bidding, but not brand storytelling

Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line

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Published by digiday.com