Amazon Flexes Its Reach With Star-Packed Upfront

The quick summary: For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and brand marketers to New York’s Beacon Theatre for a high-energy, 90-minute, celebrity-filled presentation. DJ Diplo kicked off the evening, followed by country music star Kacey Musgraves. Amazon’s top talent including talk show legend Oprah

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Published by adweek.com