Medallia survived, but the real story should worry marketers

May 11, 2026

Medallia survived, but the real story should worry marketers

If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia is not going out of business. But something significant is happening, and the implications for users, evaluators, and anyone who buys enterprise software from a

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Published by martech.org

Medallia survived, but the real story should worry marketers | The Gradient