The AI search shift changing B2B marketing metrics

For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is Changing B2B Content Strategy.” Instead

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Published by martech.org