Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)

Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of

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Published by searchenginejournal.com