Amazon believes video podcasts are no longer fringe

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips. That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves

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Published by digiday.com