Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

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Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever

Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever

Stephen Colbert is saving the best for last. Historic numbers are in for the final episode of The Late Show with Stephen Colbert, as it averaged 6.74 million total viewers on Thursday, according to Nielsen’s preliminary live fast national ratings. With those totals, Colbert delivered the most-watched weeknight episode in the show’s nearly 11-year history.

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Rugrats is the retro game revival no one saw coming

Rugrats is the retro game revival no one saw coming

Rugrats might not be the franchise you most think of when it comes to retro gaming, but Nickelodeon’s classic flagship show from the ’90s has had a broad incursion into video games. The intrepid toddlers appeared in 3D polygons in the original Search for Reptar and as 2D sprites in handheld titles. Now you can

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When Marketing Leaders Can’t Explain Search Performance

When Marketing Leaders Can’t Explain Search Performance

Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous

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What Intuit’s layoffs mean for Mailchimp customers

What Intuit’s layoffs mean for Mailchimp customers

Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech industry. But for the 11 million businesses that use Mailchimp for email marketing, the real question is simpler: Should I stay or should I go? The answer, based on Mailchimp’s product releases,

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apax architecture

From the Greek hapax, meaning ‘occurring only once’. apax is the new name for A+A architects, and a promise of architecture that never exists above ground.

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Google I/O Didn’t End SEO. The Risk Is Somewhere Else

Google I/O Didn’t End SEO. The Risk Is Somewhere Else

The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search

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How loyalty programs power lifecycle marketing strategies

How loyalty programs power lifecycle marketing strategies

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional

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Max Lancaster’s Bunny And I is a delicate documentary on schizophrenia that swaps spectacle for sensitivity

Max Lancaster’s Bunny And I is a delicate documentary on schizophrenia that swaps spectacle for sensitivity

Firstly, Max photographed Bunny in a straight-forward fashion, but quietly, sensitively. Later on in the project, he decided to create patchworks out of the printed photos, representing the several versions and peculiarities of Bunny. The photos don’t veer into movie cliche depictions of split personalities or extreme mental instability. What Max found in his bloodline

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WordPress 7.0 Could Trigger Rush To Steal AI API Keys

WordPress 7.0 Could Trigger Rush To Steal AI API Keys

Oliver Sild, founder of Patchstack WordPress security company, shared concerns about the security of AI API keys in WordPress 7.0, sharing that there “will be an absolute rush by hackers to steal API keys.” To underline this point, an actual security bug was discovered in WordPress 7.0 that exposes API keys. AI API Keys Are

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As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk

As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and dialup, will leave the company in June 2027. Mehdi announced his departure in a post on LinkedIn. “After 35 extraordinary years at Microsoft,” he wrote, “I’ve decided the time is right to begin planning for

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D&AD Pencils 2026 winners reveal a geographic shift in global creativity

D&AD Pencils 2026 winners reveal a geographic shift in global creativity

The winners of the D&AD Pencils 2026 have been announced, recognising excellence and innovation in commercial creativity across a massive 46 categories, from craft to animation and advertising. Some 573 awards were bestowed this year, including 52 coveted Yellow Pencils, along with two White Pencils celebrating creative work designed for social good and two Future

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3 Unrelated Stories About AI & Writing Tell The Same Story

3 Unrelated Stories About AI & Writing Tell The Same Story

I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new

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The AI marketing advantage hiding in your metadata

The AI marketing advantage hiding in your metadata

Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. When I say metadata, I mean everything from schema markup and product-feed attributes to image descriptors, DAM tags, provenance signals, and the taxonomies that hold it

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Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse

Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse

Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from

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Agentic buying is closer than you think and further than you hope

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology. That’s what Jamie Allen, Nvidia’s director of AI for sports, ad tech and streaming media told me earlier this week when we caught up. From his vantage point — Nvidia

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Zander Raymond’s improvised collages are made from daily debris and things you might find in the bin

Zander Raymond’s improvised collages are made from daily debris and things you might find in the bin

In artist and designer Zander Raymond’s studio, a lot of things are left lying around. Found materials, tools, images, stickers and paper waste all amass into a large pile of daily debris that has become one of the creatives most precious resources for his pursuits in collage. Drawing from this archive of commonplace things: lined

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LLM Guidance Doesn’t Transfer The Way SEO Guidance Did

LLM Guidance Doesn’t Transfer The Way SEO Guidance Did

For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with

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Penske Media in Talks to Acquire Unsold Vox Media Brands

Penske Media in Talks to Acquire Unsold Vox Media Brands

Penske Media in Talks to Acquire Unsold Vox Media Brands Penske Media plans to acquire either all or none of the unsold Vox Media brands, a transaction that would also see Vox president Ryan Pauley join PMC. Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations,

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BAFTA Young Game Designers finalists revealed, from Blade Runner-inspired concepts to bullet-hell boss-fighters

BAFTA Young Game Designers finalists revealed, from Blade Runner-inspired concepts to bullet-hell boss-fighters

The 51 finalists have been announced for this year’s BAFTA Young Game Designers competition. Chosen from hundreds of entrants aged between 10 and 18, they were selected by judging panels that include representatives from developers like IO Interactive (007 First Light) and TT Games (LEGO Batman: Legacy of The Dark Knight). This finalists cover two

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Google Begins Rolling Out May 2026 Core Update

Google Begins Rolling Out May 2026 Core Update

Google has begun rolling out the May 2026 core update, according to the Google Search Status Dashboard Google also announced the rollout on X through its Search Central account. The rollout may take up to two weeks to complete. Today we released the May 2026 core update. We’ll update our ranking release history page when

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