Agentic buying is closer than you think and further than you hope

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology. That’s what Jamie Allen, Nvidia’s director of AI for sports, ad tech and streaming media told me earlier this week when we caught up. From his vantage point — Nvidia

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Published by digiday.com