Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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As an almost exclusively second-hand shopper, I’m well acquainted with the thrill of finding treasure amongst thrift shop clutter. Celebrating this feeling is online second-hand marketplace Depop, with its vibrant new campaign that captures the euphoria of striking preloved fashion gold. The best billboard ads are carefully crafted to make us stop and stare, and
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Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted in figuring out what was going on. The person posted on Bluesky, tagging Google’s John Mueller and Rick Viscomi, the latter a DevRel Engineer at
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I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think more seriously about incrementality.” The good news? You don’t have to overhaul everything at once. Here’s how to start. Step 1: Recognize attribution’s limits This isn’t just about
Read MoreWhen Aria got the email about the project he was shooting stills on the upcoming Aidan Zamiri-directed Charlie XCX film The Moment. On receiving the brief, Aria says: “I loved the idea, that it was chapters with different directors and everyone’s coming at it from a different place with different life experience,” so he decided
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Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals. Kenichi Suzuki Interview With Gary Illyes Kenichi Suzuki (LinkedIn profile), of Faber Company (LinkedIn profile), is a respected Japanese search marketing expert who has at
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The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five
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Fashion brand Uniqlo is known for its quirky collabs, most recent being its Pokémon collection. While most of the drop was met with excited praise from fans, one t-shirt in particular caused a stir for it’s suggestive text. With some of the most iconic character design in gaming history, it should come as no surprise
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While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that could disrupt the entire industry business model. To get a better understanding of this, I spoke to the 25-year veteran and SEO pioneer Duane Forrester
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Jesse Watters‘ absence from his 8 p.m. ET show pushed it to the No. 3 position on Fox News in total viewers and the Adults 25-54 demo. As usual, The Five was the evening’s top show across the board. CNN’s top show in total viewers was the 5 p.m. edition of The Lead with Jake
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Stanley Plowman is a graphic designer and animator who is merging the print-based with his computer to create work that bursts with sound, particularly electronic music. When Stanley finds himself attracted to a particular sound – and wonders how on Earth it was achieved – he often follows this thought up by exploring how he
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AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well past the novelty stage. But for all the speed and surface-level utility, there’s a hard truth underneath: AI still gets things wrong. And when it does, it does it convincingly. It hallucinates stats. Misreads query
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% of respondents selected the incorrect answer when asked to define “GTM.” The report, “Unlocking B2B Growth: How a Winning
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The best Unreal Engine 5 remakes show why Epic Game’s powerful real-time development toolset has become so popular for making games. We’ve seen everything from official remakes of AAA games from big developers to fan recreations of their favourite retro titles in stunning 3D realism. We’ve got Konami’s Metal Gear Solid Delta: Snake Eater coming
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A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. Sudden crawl drops are more consistent with 429/500/503 responses or timeouts than with 404s. Once issues are fixed, crawl rates should recover, though it can take time. There’s no defined timeline for recovery.
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AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public. On one side: OpenAI replaced older
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I think the fact that you have a full-time job and are gaining direct client experience is important. Don’t disregard the experience you’re currently building, especially soft skills like communication, punctuality, teamwork, and managing upwards. All of those things will have a direct impact on how you move forward as a designer and a creative.
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A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s Scout Index, focuses on what correlates with visibility in Google’s Local Pack, not just overall map presence. What Yext Found Review Management Emerges As The
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Top of the Ticker: ABC News led all national news outlets, receiving six awards at the 2025 National Edward R. Murrow Awards, including Overall Excellence in the Network TV and Network Radio categories. NBC News received five awards, followed by CBS News and Al Jazeera with three apiece. MSNBC, NewsNation, Scripps News, Univision, and AJ+
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When Taylor Swift announced her upcoming album The Life of a Showgirl, she probably wasn’t expecting to drop the hottest new branding trend of 2025. Inspired by Taylor’s cryptic marketing campaign, iconic brands have hopped on the bandwagon, playfully paying homage to the star’s highly anticipated release. It’s not surprising since Miss Swift is known
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Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to
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