AI-Powered Search: Adapting Your SEO Strategy

August 15, 2025

AI-Powered Search: Adapting Your SEO Strategy

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to

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Published by searchenginejournal.com

AI-Powered Search: Adapting Your SEO Strategy | The Gradient