B2B firms suffer from poor GTM understanding

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% of respondents selected the incorrect answer when asked to define “GTM.” The report, “Unlocking B2B Growth: How a Winning

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Published by martech.org