Ex Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that could disrupt the entire industry business model. To get a better understanding of this, I spoke to the 25-year veteran and SEO pioneer Duane Forrester

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Published by searchenginejournal.com