Forget about the tech, OpenAI and Perplexity are brands too

AI companies keep forgetting they’re brands — and it’s costing them. A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been fast and public. On one side: OpenAI replaced older

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Published by digiday.com