Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
Read MoreWalmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still
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Alongside Joonho’s work sits a collaboration between Jimmy Turrell and Ewan Spencer, the former bringing a pop arty, rave flyer ethos and the latter bringing a photographic eye to the project. Working with collage aesthetics, combining photography, screen printing, painting and combining hand-drawn elements with modern digital tools, nothing represents the breadth of Newcastle’s potential
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In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold
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For advertisers, retail media’s biggest selling point is the customer data to get ads in front of the right people and determine whether an ad led to sales. Through demand-side platforms like The Trade Desk, advertisers can use that data to target shoppers from retailers like Walmart, Albertsons, Best Buy, and Instacart. The Trade Desk
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If you’ve been thrilled by Resident Evil’s leaning more into its horror element compared to its more actiony iterations, then I think you’re going to love Resident Evil Requiem based on the terrifying demo I got to play at Gamescom 2025. Leaving behind the faceless and not especially sympathetic Ethan Winters from the last two
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Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But in a world where generative AI increasingly mediates information, they are not enough. The difference now is retrieval. It doesn’t matter how polished or authoritative
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Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate gatherings create something that large-scale events simply cannot: meaningful, relationship-building conversations with the decision-makers who matter most to your revenue goals. For
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It’s Nice That (INT): In the book’s intro you mention that a lot of your memories of Blur’s early days are quite foggy. I’d love to know what has the process of returning to all these images and writing the book been like? Dave Rowntree (DR): It’s been interesting, seeing what I do and don’t
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Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding of where their ads actually showed. This update finally gives visibility into where budgets are spent outside of Google. Google lists this as an August
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As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping, or that their competitors are
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Over his career, Yo Moriyama has mainly been known for producing concept artwork and prop designs for shows such as Bubble and Lupin the Third: Goemon’s Blood Spray, but he has also been developing a reputation for crafting character designs. That was the skill set he required for the Netflix anime series Sakamoto Days. Based
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There once was a time when digital marketers chased traffic. The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals. But, this once golden metric is no longer a tell-tale sign of success. Gone are the days of forecasting growth solely on the number of visitors coming to
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This is TVNewser’s basic cable network ranker and cable news report for the week of August 11, 2025. The week that featured a high-profile summit between U.S. President Donald Trump and Russian President Vladimir Putin lifted both Fox News and CNN, as they saw week-to-week gains across the board during primetime and total day. During
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Anoushka Rodda and Pali Palavathanan, co-founders of Templo, have worked on the British Pavilion’s visual identity for the past three editions of the Venice Architecture and Arts Biennales, so they know exactly what it takes to bring culture to the forefront. This year’s, titled Geology Of Britannic Repair, Kenya’s pastoral scenes are brought to the
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In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long sales cycles or complex buying journeys. As we get deeper into an era of diminishing importance of keywords that translate directly into attributable clicks, a focus
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I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn’t just jump into the car with Luca and all his belongings and food
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Once upon a time, football crests were sacred. They weren’t “logos” at all. They were heirlooms, passed down like pocket watches, stitched into kits, carved into memory, it’s safe to say for many it was as if it was tattooed into the skin (both figuratively and literally). Juventus had its ornate oval with black-and-white stripes.
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A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to “easily” launch a remote code execution. The vulnerability is rated high (8.8/10) on the CVSS threat severity scale. Screenshot from Wordfence advisory showing 8.8 CVSS severity rating Redirection for Contact Form 7 plugin The vulnerability affects the
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The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI. Some brands, like U.S. Bank, are taking a hybrid approach, while others, like Adobe, are more fluid, using AI tools both internally and in partnership with external partners.
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Legacy, But Make It Last Despite their historical differences, these brands are known for building distinct brand worlds, established through years of consistent messaging and emotive creative. John Lewis has a history that stretches back over 150 years, long positioning itself as a brand with a premium reputation. “Our brand is synonymous with quality, service
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