Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and Consumer Trends Marketing Must Address.” The report said one in four Americans plan to spend less overall during the 2025 holiday season, and 40% expect
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These days, knowing how to spot AI generated content is indeed getting trickier. And the upshot is that just about everything can be accused of being artificially generated – which has perhaps never been better demonstrated than by the ridiculous response to Lady Gaga’s new music video. Gaga just dropped the music video for The
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Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show the same bare login form, Google may treat them as duplicates and show the login page in search. In a recent “Search Off the Record” episode, John Mueller and Martin Splitt explained how this happens
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Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an “acqui-hire” deal (a non-cash transaction where Q.Digital took
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For other big reinventions, big design resets were rooted in changes to brand context, as seen in the case with paper purveyor GF Smith’s rebrand. With the help of cause-led agency Templo, GF Smith sought a rebrand that would inject more colour, movement and personality into its identity. GF Smith’s global brand director, Ben Watkinson
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New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that AI assistants send users to broken web pages nearly three times more often than Google Search. The data arrives six months after Google’s John Mueller raised awareness about this issue.
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Newest addition: NBC News announced that Noreen Gillespie is joining the news network as a senior vice president, head of news standards and practices. Reporting to Rebecca Blumenstein, NBC News president, editorial, Gillespie was most recently a journalism director at Microsoft’s Trusted Technology Group. She has also held multiple roles at The Associated Press, including
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The graphics card giant Nvidia unveiled RTX Mega Geometry back in February, highlighting its potential to enhance geometric detail in ray-traced applications by efficiently handling complex, highly-instanced geometry. The new tech has now been added to the RTX Branch of Unreal Engine 5.6, one of the best game development programs, and word is starting to
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Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to
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High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from the C-suite. CMOs face tough choices: delivering indisputable, near-term ROI while advancing long-term brand and market share goals. Yet this perfect storm also allows savvy leaders to show
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We chat to the acclaimed graphic designer and art director as he becomes Pentagram London’s newest partner.
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This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. If you’re not part of the AI answer, you’re not part of the deal. In fact, 89% of B2B buyers use AI platforms like ChatGPT
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This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. ‘A big win for Google’ After months of buildup, the Department of Justice’s behavioral remedies for Google, revealed on Sept.
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Since it was announced five years ago that IO Interactive would be making a James Bond game, it felt like a natural fit for the studio known for Hitman, a series known for having you visit glamorous locations around the world in a sharp suit, and very much with a licence to kill. But an
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Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A
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American Eagle released its second-quarter earnings on Wednesday, and while the results weren’t exactly stellar (comp sales slid by 3%) those figures include only about a week’s worth of the cultural tidal wave generated by “Sydney Sweeney Has Great Jeans,” the campaign that broke the internet when it debuted on July 23. To gauge the
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Nadav Kander is a Kentish Town-based photographer who is well known for his moody, atmospheric photographs. Scratch that, he’s the man behind some of my most beloved photographs of artists, such as David Lynch, Adam Pearson, Benicio Del Toro and other magnetic subjects, in which his photographic eye for light and darkness pulls powerful auras
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Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series,
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Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it’s activated. That requires systems to ingest, analyze, orchestrate and act on it successfully. Far too often, data remains siloed, fragmented or trapped in disconnected tools, leaving businesses
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. When it comes to finding the best gaming monitor, it’s often a balancing act between power, performance, resolution and sadly, budget. The Alienware
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