Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what it sees as an oversimplification of its role in the ecosystem. CEO and president Andrew Casale made the remarks on
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Apple is announcing the iPhone 17 line up today, but I know one person who won’t be watching (clue: it’s me). As a recovering brand disciple, I’ve sat through Apple’s launch keynotes for the last five years, often running the live blog here at Creative Bloq. But for 3 very specific reasons, in 2025 I’m,
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Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers and content teams, it means you can push recordings straight into Gemini for analysis, summaries, and repurposed content without jumping between tools. Josh Woodward, VP at Google Labs and Gemini, announced the change on X:
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In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Caroline Goodner, founder and CEO of OrganiCare, the company behind FemiClear. With deep experience launching and scaling health-focused consumer brands, Caroline shares how she has built a business that addresses overlooked but highly common women’s health issues. From vaginal health to
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Samar’s work went live with Eno’s initial Save the Date post, which was designed with the overarching understanding of the “inadequacy of words and images”, Samar says. She continues: “This was not a time for design showmanship, it was a time for space and reflection, designing from within the discomfort. We’ve named the issue, but
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The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as we do with Google and Microsoft, so it feels like we’re flying blind. Earlier this year, Google, Microsoft,
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AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these problems particularly prevalent among a group the report calls “AI Leapers” — organizations that lack the systems to turn insights into action. Among the report’s
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We’re big fans of Blender. The free, open-source program has a place in our guides to the best 3D modelling software and the best animation software. And it turns out that it can be given another interesting use: creating sketches that look like they were drawn by hand. One of the great things about Blender
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Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier vague language with concrete numbers marketers can plan around. The Help Center update covers daily caps for prompts, images, Deep Research, video generation, and context windows, and notes that you’ll see in-product notices when you’re
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September 2025 may prove to be the biggest month in Google’s history in terms of legal scrutiny, even if its defense team seems to have snatched victory from the jaws of defeat in its critical search antitrust case, although it’s only at the halfway point. Google may have been ruled a monopolist twice in
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Rather than seeing the necessary inclusion of this classic design as a limitation, Smörgåsbord looked to the logo as a catalyst for an entirely new design system altogether – one that would be flexible enough to stretch from the field to the screen and be impactful enough to support the original mark. Starting with a
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Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help train Claude. If approved, plaintiffs’ counsel says it would be the largest U.S. copyright recovery to date. A preliminary approval hearing is set for today. In June, Judge William Alsup held that training on lawfully
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It’s hump day for Netflix as the Season 2 premiere of Wednesday debuted at the top of Nielsen’s Top 10 Overall Streaming chart for the week of August 4. The initial four-episode drop of the mystery/comedy series starring Jenna Ortega earned 3.750 billion viewing minutes, enough to give it the second-largest weekly streaming total of
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The word ‘rules’ is often defined as control or dominion over a space. When new systems emerge, rules are resisted; they represent limits. Consider the early internet. In the 1980s and 1990s, forums, chatrooms, and file-sharing sites thrived in a rule-free zone. Anything went, and few objected. But growth brought problems: spam, cybercrime, harassment, piracy,
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When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of Google, no forced divestiture of Chrome or Android, and no user-facing “choice screen” like the one that reshaped Microsoft’s browser market two decades ago. But
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B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through extended evaluations, multiple stakeholders and often trials or demos before committing. That’s why it’s essential to understand where conversions happen and where users drop off. Google Analytics 4 (GA4) Funnel
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Sarah and Samantha Ferrer are first generation Cuban American twins based in Miami, Florida, who are reinventing vaporwave in the form of ceramics. Drawn towards themes of girlhood and documenting the unique culture of their home town (“which often times feels like its own country,”) these talented sisters capture an endearing mix between kitsch and
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No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that have rounded out its offerings (Mars United Commerce and Profitero for commerce media, Lotame and Epsilon for data, Influential and Captiv8 for
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ArenaNet’s Guild Wars 2 is a strange beast. On the one hand, it’s a painterly MMO that feels like concept art come to life. On the other hand, it’s a fashion sandbox where players obsess over gliders, capes, and shinier-than-thou legendary weapons. Holding those two worlds together? Artists like Chelsea Mills, Advanced Prop Artist, although,
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Amazon’s vp of global video advertising, Krishan Bhatia, is leaving the company, according to Amazon. The company said in a statement, “Krishan Bhatia has made the decision to leave Amazon. We’re grateful for his contributions to the Amazon Ads organization, and we wish him well in his future endeavors.” An Amazon spokesperson declined to comment
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