Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem.
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Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated click-based advertising toward a healthier
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Maryka Laudet and Quentin Camus’ creative partnership started out almost a decade ago during their art school years in Arles in the south of France. “It took a lot of different forms until it became Plantopia and resembled what we are doing now,” Maryka tells It’s Nice That. Establishing their practice from a background in
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Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,
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The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been simmering for months. Rather than signaling a full-blown retreat from advertising, the exit underscores a broader identity question the AI platform has yet to resolve. According to three of the ad execs Digiday interviewed for
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Okay I have a confession. I currently have two SodaStreams in my kitchen. The Terra and the Art. From a fizzing perspective, there’s really no difference between the two – they both carbonate my water as energetically as I need them to (five pumps, if you’re asking). But I have to say the design is
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Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s
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Jenna Ortega-led comedy series Wednesday held on to the top position for the second week in a row in Nielsen’s Top 10 Overall Streaming chart. For the week of Aug. 11, Netflix’s Wednesday accumulated 2.136 billion viewing minutes, cementing its No. 1 position, with exactly one-half of its audience coming from the adults 18-through-49 demographic.
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Mario’s longevity comes from design choices that both include and go beyond visual tropes, incorporating the capabilities of both hardware and software, thoughtful UX, and references to other entertainment and storytelling mediums. “The Mario series has endured because Nintendo pioneered a player-centric, craft-first approach to game development,” says Michael Highland, creative director at Buck Games,
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New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and
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With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many marketing teams. It requires collaboration with other teams in the organization to ensure company-wide priorities are incorporated into marketing’s plans. It
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Ten months have passed since the controversial Jaguar rebrand, and it’s still routinely described as “disastrous” (because some people criticised it on social media) and “woke” (because there was an ad that showed some diversity). But unlike some other recent cases (I’m looking at you Cracker Barrel), the carmaker says it won’t cave to pressure.
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Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence
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Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tariffs threatening to undercut margins and turn a decent quarter into a loss. The result: deals are more fluid,
Read MoreAnimated inside of Photoshop with some background painting made in Procreate, Laura’s rough, Squigglevision inspired style holds a ton of personality. “I’m not a super technical animator, but I like that. The slight roughness gives the work its own personality which I think makes it feel more alive,” says Laura. “I’m also someone who likes
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Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder Glen Allsopp is joining Ahrefs full-time to work on marketing strategy, research, and product. What’s Included The acquisition covers the Detailed website and its browser
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Top of the Ticker: Fox News will air a tribute to Charlie Kirk Saturday at 7 p.m. ET, with an encore presentation Sunday at 7 p.m. Charlie Kirk: An American Original will be hosted by primetime host Jesse Watters. According to the network, the special will look at the life and legacy of the Turning
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When a name like Acclaim returns, you can’t help but expect fireworks. For gamers of a certain age (me included), Acclaim is more than a publisher; it’s a time capsule of the ’90s and early noughties. This was the label that gave us NBA Jam, Burnout, Re-Volt, Turok, and Shadow Man. It’s the kind of
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One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that it’s a database and robust PHP-based programming language, which means that running a bunch of updates on a site is remarkably straightforward. In this post,
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren’t running A/B tests to improve CRO. The “State
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