Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Google is expanding its store widget program into three eligibility-based tiers that you can embed on your site to display ratings, policies, and reviews, helping customers make informed decisions. Google announces: “When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable
Read MoreThe Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, creators, streaming, AI – whatever’s shaping the marketing class and those who operate in and around it. This is the first
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Google is rolling out AI Mode to the address bar in Chrome for U.S. users. This move is part of a series of AI updates, including Gemini in Chrome, page-aware question prompts, improved scam protection, and instant password changes. See Google’s launch video below: What’s New Google Chrome will enable you to access AI Mode
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The Trade Desk shareholders cemented CEO Jeff Green’s control of the demand-side platform in a vote on Sept. 16, according to an SEC filing. Investors pushed back a looming deadline by 10 years that would have automatically converted all Class B shares, which carry 10 votes each, into Class A shares, which carry a single
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If you’re a follower of James Barnett’s TikTok-famous parents Teresa and Michael, you’ll know that it’s been a busy two years for the iconic duo. Since we last caught up on their newfound internet fame, their youngest son and documentarian (James) got married, they were invited to the glitzy TikTok creator awards, and, in a
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Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve spent enough time with search, domain, and legal teams at Microsoft to know bad actors exist and to see how they operate. My goal here isn’t
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Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering RMNs face many of the same challenges as the marketers they support, including legacy systems that create data silos and require time-consuming workarounds. GrowthLoop’s new product,
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On one of my many TikTok scroll-athons, I was recently sucked down an unexpected rabbit hole that led me to the flamboyant world of mirrortok. Here, trendy Gen Z decor enthusiasts flex their selfie-ready room setups with increasingly extra mirror designs that are the envy of the internet. While I suspect they’re probably the interior
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Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams to develop new anti-scraping models for improving anti-scraping defenses. Search Results Scraping SEOs rely on SERP tracking companies to provide search results data for understanding
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As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has
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Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers directly in Discover, and Google will start showing social posts from platforms like X, Instagram, and YouTube Shorts in the feed. Rollout begins today, with social integrations coming in the weeks ahead. Layla Amjadi, Senior
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A busy news week resulted in ABC News’ Good Morning America and CBS News’ CBS Mornings experiencing week-to-week growth in total viewers and the Adults 25-54 demo for the week of September 8. On the other hand, NBC News’ Today fell in both measured categories. Its lead over ABC News in the demo shrank to
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After the sold-out success of our Nicer Tuesdays in September, with Anthony Burrill, An Chen, and Fieldwork Facility, we are doubling down with an exciting new line-up. Join us on 7 October at EartH Hackney for our next Nicer Tuesdays in London for another selection of brilliant creatives. At next month’s event, you can expect
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Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and
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A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they need to go through the same onboarding process, or would something that reflects their experience with your brand encourage them to stay longer? I started thinking
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There’s more to business success than just knowing how to create or how to network. For the most part, successful businesses emerge as an outcome of a thoroughly planned and well-executed strategy (crucial to getting more clients). But when designers set up a business, it’s usually because they want to design, not because they want
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YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you query analytics in plain language to surface actionable insights. YouTube also teased Veo 3 Fast for Shorts.
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A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption. The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s
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INT: What was it like as a young person who loved film to see that dehumanisation being so normalised on screens? And, how do you believe Watermelon Pictures is now countering that dehumanisation? BA: So there’s some dehumanisation that’s blatant. In many movies, it’s typically the dark brown guy, Muslim guy, that plays the terrorist,
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YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic sponsorship for long-form videos, brand linking in Shorts, AI-powered product tagging for Shopping, and side-by-side live ads. The updates come as YouTube revealed it paid out over $100 billion to creators, artists, and media companies
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