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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

The 16 best HubSpot updates from August 2025

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades. We combed through the noise and narrowed it down to the 16 updates that will actually move the needle for your team. From AI-powered

Why you won’t find the band Snooper without its posse of punk paper mâché characters

Listening to Snooper, the American rock band that started up in 2020 and has since rocketed to indie rock stardom, you get the impression that the band is made up of pranksters. The genre is “egg-punk”, which feels like a joke in of itself – characterised in the 2010s it’s defined by a satirical tone,

Making SEO Personas Actionable Across Teams

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of

‘Reassurance and stability’: What the TikTok US deal means for brands

As the US and China edge closer to a deal, experts believe what happens next will be “critical to TikTok America’s success”. Source

Mercedes-Benz just proved print ads aren’t dead

In today’s digital age, you’d be excused for thinking that print is dead, but Mercedes-Benz’s latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the dreamers, putting its fans behind the driver’s seat in an ingenious new newspaper ad. Print ads have been around for centuries, so trying

How To Grow Brand Awareness When Traffic Stalls

This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll through forever, effectively hiding position 1? Knowledge panels and rich snippets hogging the view? The majority of people who entered a search query never made

WTF is a chief AI officer, with The Washington Post’s Sam Han

Chief AI officer is among the newest job titles in the media industry — and for obvious reasons. Seemingly every publisher is working to determine how to adapt to the era of AI Overviews. Less obvious, though, is what the role of chief AI officer actually entails and why a media company would want to

MojiCo :: Behance

Branding and packaging for a gardening brand MojiCo. MojiCo is a lifestyle brand based in Thailand, designed to bring joy to everyday life. Its first product collection launches with a DIY gardening concept — a complete experience aimed at people looking to connect with the world of plants in a fun, creative, and highly functional

How AI Mode Will Redefine Paid Search Advertising

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and Performance Max, Google has never stopped reshaping how search works. Every step has chipped away at some level of control for marketers

Tylenol Sticks to Its Guns Amid Autism Broadside from RFK Jr.

Since President Trump appointed him to the post of Health and Human Services Secretary in November of 2024, Robert F. Kennedy, Jr., has made a number of health claims at odds with established medical science. These positions have largely spared attacks at specific brands, until today. Speaking at the Oval Office, President Trump—flanked by Kennedy

a comic on how AI makes us more alike

Light and Shade is a new series exploring the challenges at the heart of the AI-creative conversation. As AI becomes increasingly present across the creative industries, the series examines the opportunities and dilemmas our community grapples with. It is grounded in interviews with technologists, researchers, artists, designers, creative founders, writers, lecturers and environmental and computational

AI Agents & The Future Of Content Strategy (Part 3)

For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated binary vision is now a thing of the past. In the current business environment, a new generation of actors is causing significant changes to the

How AI and data activation deliver unforgettable customer experiences

At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette Franz, CEO of CX Journey Inc.; Sav Khetan, VP product marketing, at Tealium; and Jiaxi Zhu, head of analytics at Google. The

Is Tesla finally getting a handle on its design fails?

Tesla‘s become a very polarising brand, but even fans have to admit that there have been a lot of Tesla design fails over the years. The litany of Cybertruck design fails has become infamous: its invisible stop lights, an inability to deal with snow and pieces that fly off on the road. It also failed

Google Confirms August Spam Update Is Complete

Google says the August 2025 spam update has finished rolling out worldwide. The rollout ran from August 26 to September 22, and applied globally in all languages. Early third-party data points to muted effects with limited broad re-ranking. If you saw declines, review Google’s spam policies.

British consumers ‘increasingly pessimistic’ over country’s future

New Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about brands that match their values. Source

British consumers ‘increasingly pessimistic’ over country’s future

New Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about brands that match their values. Source

Why The Right Leader Is Critical For Success

Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO) role. The CMO role has come under fire for performance, for the lack of big bang delivery, for not moving away from

The Hill’s social traffic is downstream from boosted engagement

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump. After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall

Yutong Hu opts for contradiction over consensus

Yutong hopes people say “Woo-Hu” when they see her work – and clearly people do. After graduating in Design at New York City’s School of Visual Arts, she was named one of the best New Visual Artists by Print. “If you don’t know where Zhenjiang is, it’s okay,” says Yutong Hu, the New York-based designer.

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