Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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As consumer expectations rise and AI accelerates change, the advertising industry faces a new mandate: fewer, smarter ads that deliver personalization and performance at scale. In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the
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Nintendo’s full of surprises. Just recently there was the announcement of the Super Mario Galaxy Movie and the bizarre decision to revive the company’s biggest ever flop in the upcoming Virtual Boy for Nintendo Switch. And then there’s the matter of controversial new Nintendo patents that appear to grant the company ownership over entire game
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to build user personas for SEO from data you already have on hand. You can’t treat personas as a “brand exercise” anymore. In the AI-search era, prompts don’t just tell you what users want; they reveal
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I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, pixel by agonizing pixel, I’d evangelize to anyone who’d listen about Siteman, a website builder with drag-and-drop functionality that felt like wielding actual magic. Siteman wasn’t just
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Almost two decades later, we’re still here. Still living (recently as a family of three), still working, and glad that we stayed long enough to see how much the city pulses with life. Since starting our studio From Form in 2012, we’ve had the chance to meet countless talented designers, artists, illustrators, and filmmakers. With
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New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper (not peer-reviewed), based on consumer ChatGPT plans only, and the study used privacy-preserving methods where no human read user messages. The working paper analyzes a
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Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple
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It’s been forty years since gaming changed forever with the release of Super Mario Bros for the Nintendo Entertainment System. The landmark September 1985 release not only introduced what would become Nintendo’s most iconic franchise, it also established the side-scrolling platformer genre and set the standard for creative, intuitive level design. Amid the Mario anniversary
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Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. Report is divided into In progress and Achieved sections. Goals are based on clicks from Google Search.
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Comedian Nate Bargatze helped raise the bar during Sunday’s 77th Emmys. Today, according to Nielsen fast national data, CBS announced that the 2025 Emmys reached 7.42 million viewers for its Sunday broadcast on CBS and Paramount+. Despite going up against Sunday Night Football, the awards ceremony reached a four-year high in viewership, which is the
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Creative Career Conundrums is a weekly advice column from If You Could Jobs. Each week their selected panel of professionals from the creative industry answers your burning career questions to help you navigate the creative journey. This week’s question: I’m the creative lead of a direct-to-consumer brand in India with a background in design education
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Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and quickly spread through the SEO community as rank-tracking tools showed disruptions. Google hasn’t yet issued a public statement. What’s Happening The &num=100 parameter has long
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Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat when using AI in marketing: Don’t let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a
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Gamers love wreaking destruction. Destroying bad guys remains the objective of many titles, and if we can destroy the environment along the way even better. The destructible environments in the new Donkey Kong Bananza are a big part of what makes the Switch 2 game so much fun, but the holy grail is destruction that
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In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build consumer trust when given the right framework and strategy. Undoubtedly, technology will continue to evolve, and as it does, so will customer expectations. Content marketing
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As the holding companies look to either get bigger or bow out of the race to the top of the heap, the rest of the media agency world is readying themselves to offer similar tools and abilities in an expectation they will successfully attract mid-size brands away from the big boys and girls. Meantime, an
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The Argentina-based digital artist Enigmatriz works with abstractions, colour manipulation, pixellation and saturation. But perhaps the most unique element of his recent works is the use of ASCII. ASCII art is traditionally known as digital, text-based art that creates images using the 95 printable characters defined by the American Standard Code for Information Interchange, usually
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Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest thing to scale. Over 40% of professionals say it takes more time than any other SEO task. Our fifth annual State of SEO report shares
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When the first trailer for Weapons was released at the end of April, it stoked speculation online about the movie’s subject matter. Throughout its campaign, that speculation turned out to be Warner Bros. Discovery’s greatest weapon of all. Weapons, the second feature film from Zach Cregger (Barbarian), premiered on Aug. 8, showcasing a story where
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Food is an art form, drawing on tradition, culture and creativity to create something delectably beautiful. Honouring this, New York City-based Mexican bar and restaurant, Mixteca, has unveiled a vibrant new brand identity that blends authentic flavours with contemporary design. While it can be tempting to follow interior design trends, Mixteca’s restaurant design serves up
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