Behind WBD’s Mysterious Weapons Marketing Campaign

When the first trailer for Weapons was released at the end of April, it stoked speculation online about the movie’s subject matter. Throughout its campaign, that speculation turned out to be Warner Bros. Discovery’s greatest weapon of all. Weapons, the second feature film from Zach Cregger (Barbarian), premiered on Aug. 8, showcasing a story where

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Published by adweek.com