Marketers turn to AI for speed, while consumers turn away in distrust

Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat when using AI in marketing: Don’t let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a

Read the full article

Published by martech.org