Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI

As consumer expectations rise and AI accelerates change, the advertising industry faces a new mandate: fewer, smarter ads that deliver personalization and performance at scale. In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the

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Published by adweek.com