Why Jaguar’s right to stick to its controversial rebrand

Ten months have passed since the controversial Jaguar rebrand, and it’s still routinely described as “disastrous” (because some people criticised it on social media) and “woke” (because there was an ad that showed some diversity). But unlike some other recent cases (I’m looking at you Cracker Barrel), the carmaker says it won’t cave to pressure.

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Published by creativebloq.com