How to optimize B2B SaaS user journeys with GA4

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through extended evaluations, multiple stakeholders and often trials or demos before committing. That’s why it’s essential to understand where conversions happen and where users drop off. Google Analytics 4 (GA4) Funnel

Read the full article

Published by martech.org