For the first time in years, I refuse to watch Apple’s new iPhone launch

Apple is announcing the iPhone 17 line up today, but I know one person who won’t be watching (clue: it’s me). As a recovering brand disciple, I’ve sat through Apple’s launch keynotes for the last five years, often running the live blog here at Creative Bloq. But for 3 very specific reasons, in 2025 I’m,

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Published by creativebloq.com