Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Chameleonic, androgynous and versatile, Tilda Swinton is well known for her gargantuan body of work with auteurs such as Derek Jarman, Jim Jarmusch, Lynne Ramsay, Apichatpong Weerasethakul and Wes Anderson. Encompassing art films and blockbusters, she’s as hilarious as she is heartbreaking – simply put, she’s an icon of cinema. However, when you have an
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Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on September 17, 2025, for a practical webinar on creating AI-informed content that ranks and builds trust. You’ll Learn How To: Engineer prompts that produce high-quality content Keep your SEO visibility and credibility intact at scale
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As data and AI become the dominant forces in marketing, the real question is no longer if your martech stack matters, but what belongs at its center. The tools and platforms marketers choose today will determine whether their organizations are ready to compete in an AI-driven future. The martech ecosystem has never been larger —
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I’ve been working in this studio for around three years now, and I feel pretty lucky to own it. My previous studio was a loft I converted, but it was a relatively compact space. My wife and I walked past this house often and then saw it up for sale. We’d always admired it, partly
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Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds to user input. It is so important that the HTTPArchive has a comparison of INP across content management systems. The following are the top content management systems ranked by Interaction to Next Paint. What
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Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome. While the ruling does impose new guardrails on how Google can wield its dominance, it’s fair to say it was
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Brands like Rapha and Patagonia often utilise long-form formats to tell stories. The Patagonia website features a range of long-form documentaries. One of the top results, Seeking South, clocks in at just shy of 55 minutes long. Meanwhile through Rapha’s YouTube channel, you can find short films such as Migration, a 20-minute documentary about the
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We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO (Generative Engine Optimization) floating around, AEO (Answer Engine Optimization), and even LEO (LLM Engine Optimization) has made an apparition in industry
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A lawsuit filed in federal court Thursday accuses Horizon Media, the largest privately owned media agency in the world, of racial and gender discrimination, perpetuating a hostile work environment, and retaliation. Charisma Deberry, who currently serves as vice president of strategic communications and engagement at Horizon, and Latraviette Smith-Wilson, who was previously chief marketing and
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Dust off your charcoal and grab your sense of fun, because we’re about to go on an adventure to reclaim your artistic spontaneity and intuitive creativity! I’ve been a passionate creator of monsters and otherworldly beings since I was old enough to pick up a crayon. While I’m a mild-mannered graphic designer by day, I
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This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t paying attention to news SEO because they feel it isn’t their relevant niche – think again. The foundations of SEO are underpinned by publishing content. Therefore, news SEO is relevant to all SEO. We are
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As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. Growth is no longer just a distribution game. It’s a product game. The most effective marketing teams today don’t just run campaigns. They operate more like product managers than traditional
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Stamp silhouettes, sketchbook grids and vinyl stickers are often the frame for Jacob Hutchinson’s intricate design work. The Sheffield-born creative has always been drawn to the tactility of this kind of vintage print ephemera, and the soft imperfections that come with it – he’s perpetually scanning in old printed matter “to preserve those imperfections,” he
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A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured a passage that offers a clue as to why that happened and speculates how it reflects Google’s move away from links as a prominent ranking factor. Ryan Jones, founder of
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Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past year — with marketers calling it a natural market correction amid advertisers’ rising demand for creator inventory. But four creators told Digiday that
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If you’re into 3D printing, then I’m willing to bet you’re already familiar with Bambu Lab and its incredibly premium products. This morning, I was stunned to discover that the company’s X1 Carbon printer has hit its lowest price ever for the combo model (which includes an AMS), down to just $999.99 over at Best
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It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the pressure to stand out in interviews that are increasingly demanding and often unclear in their expectations. Whether you’re interviewing for a specialist, manager, or hybrid media role, one thing is certain: You need to be
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On Friday, CBS News’ Face the Nation announced that it will now broadcast its live or live-to-tape interviews in their entirety. The network, in a statement to TVNewser, said the new policy, which was in response to “audience feedback,” was implemented to provide “greater transparency in our interviews.” Excluded from this procedure are interviews that
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“I focused on a few of my striped shirts, adjusting the garment for each new painting and I realised that if I folded the shirt (as you might find it in a shop or online) then it could fit exactly the format of the canvas,” says Hannah. Creating a trompe l’oeil effect and becoming a
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There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic result in a search engine, an AI Overview, or through a large language model (LLM). With SEO being a discipline that often takes a long time (compared to ads and
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