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Brands like Rapha and Patagonia often utilise long-form formats to tell stories. The Patagonia website features a range of long-form documentaries. One of the top results, Seeking South, clocks in at just shy of 55 minutes long. Meanwhile through Rapha’s YouTube channel, you can find short films such as Migration, a 20-minute documentary about the

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Published by itsnicethat.com