The Behavioral Data You Need To Improve Your Users’ Search Journey

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO (Generative Engine Optimization) floating around, AEO (Answer Engine Optimization), and even LEO (LLM Engine Optimization) has made an apparition in industry

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Published by searchenginejournal.com