Index’s Casale blasts The Trade Desk’s SSP relabel as ‘ignorant’

The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what it sees as an oversimplification of its role in the ecosystem. CEO and president Andrew Casale made the remarks on

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Published by digiday.com