Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can
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More changes are afoot at WPP, as chief operating officer and board member Andrew Scott announced on Friday (Aug. 29) he will retire at the end of the year. Scott had been WPP’s COO since 2018, overseeing its operational structure and leading acquisitions. He joined the company in 1999 as a director of corporate development
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Remember when Netflix was eight dollars a month? Now it’s nearly tripled in price, carved into ad-riddled tiers, while free-to-air TV has been gutted into unwatchable dreck. The streaming giants hooked us with cheap content, killed the free alternatives, then cranked up prices once we were trapped. Well, I reckon we’ll soon be watching the
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Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In this article, we’ll look at different prioritization methods and what you can do when you have more work than support to do it. What Is
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are
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How does a photograph of melting snow turn into the silhouette of a polar bear? This is something only the artist Junhyeok Jang – who creates multi-layered graphic and photographic works – can answer. It all begins with his film camera: “I capture everyday moments and later extract fragments from these images to reinterpret as
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AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and opportunities. Join Samanyou Garg, Founder of Writesonic, on September 10, 2025, for a webinar designed to help marketers and SEO teams master AI visibility. In
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Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and navigated the company’s marketing through several years of difficulties due
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The best Unreal Engine 5 courses can help you get up to speed in the hugely popular game and 3D creation platform. Whether you want to use Epic Games’ platform to develop video games, VFX, product and architectural visualisation or animation, there’s a course or tutorial out there to help you find your way. UE5
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An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that execute on the site when a user visits the affected website. Ocean Extra WordPress Plugin The vulnerability affects only the Ocean Extra plugin by oceanwp, a plugin that extends the
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Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months, the startup confirmed to ADWEEK. Patel joined Perplexity in December 2024, and was tasked with building out the 3-year-old startup’s fledgling ads business. He was previously chief revenue officer and co-founder of the influencer-marketing firm
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If you spend long enough working in design, you’ll eventually need to sell something you would never buy. Don’t get me wrong – most of what I’ve worked on has been for fields that feel easy, even inspiring, to get behind, like voting rights groups, non-alcoholic beverages, slow fashion, or plant-based proteins. Others are in
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Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change the way they block content so as to help Google out. Search Related JavaScript Problems Google updated their guidelines with a call for publishers to
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This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B marketers have depended on surveys, focus groups and website feedback forms to understand their audiences. And according to our findings at Gartner, 61% of organizations still do.
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This week it’s the 70th birthday of the Guinness Book of Records, that gloriously bonkers compendium of human achievement that celebrates the people who can stuff the most marshmallows in their mouth, balance the most spoons on their body, and hula hoop underwater for the longest time. It features everything from standard athletic victories to
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A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions up to and including version 3.2. TablePress WordPress plugin The TablePress plugin is used on more than 700,000 websites. It enables users to create and manage tables with interactive features
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As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and agency changes — not only has there not been a dull moment since Cannes Lions, the busy period has never stopped. Which is why, before we head into the final stretch of the
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The song’s drop coincides perfectly with the peak of the Labubu craze. Léa’s maximalist style, which uses visual clutter, noise and chaos, fits hand in hand with the song’s metaphors of collectables, keepsakes and trinkets – it’s a match made in heaven. Léa and Ashnikko realised they had the same reference in mind for the
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Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart Bidding strategy for search-term matching to work. The clarification was provided during Google’s Ads Decoded podcast, where product managers discussed recent launches. What Google Said In the “Ads Decoded” podcast
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Steve Hayden, the visionary advertising executive behind some of the most influential campaigns of the modern era, died on Aug. 27 at the age of 78. Hayden began his career as a copywriter at General Motors in Detroit. His career took off at Chiat/Day in the 1980s, where he partnered with Lee Clow and Brent
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