Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78

August 29, 2025

Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78

Steve Hayden, the visionary advertising executive behind some of the most influential campaigns of the modern era, died on Aug. 27 at the age of 78. Hayden began his career as a copywriter at General Motors in Detroit. His career took off at Chiat/Day in the 1980s, where he partnered with Lee Clow and Brent

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Published by adweek.com

Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78 | The Gradient