GenAI powers the next era of customer listening

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B marketers have depended on surveys, focus groups and website feedback forms to understand their audiences. And according to our findings at Gartner, 61% of organizations still do.

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Published by martech.org