American Eagle Has No Regrets Over Signing Sydney Sweeney

American Eagle released its second-quarter earnings on Wednesday, and while the results weren’t exactly stellar (comp sales slid by 3%) those figures include only about a week’s worth of the cultural tidal wave generated by “Sydney Sweeney Has Great Jeans,” the campaign that broke the internet when it debuted on July 23. To gauge the

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Published by adweek.com