Shoppers expect fewer discounts this holiday season

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and Consumer Trends Marketing Must Address.” The report said one in four Americans plan to spend less overall during the 2025 holiday season, and 40% expect

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Published by martech.org