Google Quietly Raised Ad Prices, Court Orders More Transparency

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A

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Published by searchenginejournal.com