Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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I wear the new Apple Watch 11 every day, and the exact model I wear is currently 25% off due to a surprise flash deal at Amazon – it’s now only $299. This puts the price near to the SE model, and you get so many more features with the flagship. The new design is
Read MoreStop chasing traditional media hits and start building real influence. Gini Dietrich has your 2025 earned media playbook. The post Your Earned Media Strategy Needs a Complete Overhaul first appeared on Spin Sucks.
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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the
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Hailee Steinfeld is finding out the hard way that Halfway There Insurance only covers, well, about half of what she needs. In State Farm’s 2026 return to the Super Bowl, the insurer enlisted comedian Keegan-Michael Key and actor Danny McBride to play a pair of bumbling insurance agents who—rather than supporting Steinfeld when she needs
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Rylee Hollis enjoys being at the “mercy of paint”, especially watercolour paint. Well known for its unique texture and unpredictable nature, this Texas-born and Toronto-based illustrator somehow gets a leash on it, creating semi-airbrushed, dreamy and playful scenes between eccentric characters and luminous colours. Dense with subjects and textures, Rylee’s compositions explode with action and
Read MoreJennifer Norene outlines seven steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust. The post 7 Steps to Overcome Negative Online Press first appeared on Spin Sucks.
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Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their
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Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time and money. The sheer volume of channels has made poor experiences easier to notice — and harder to forgive. Customer experience (CX) is one of the most
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Rex is an illustrator and character designer from France. Her work is rooted in fantasy settings inspired by the Japanese role-playing game and massively multiplayer online role-playing games she grew up with, combined with influences from fashion and graphic design. Working across Clip Studio Paint, Illustrator and Photoshop (see our guide to the best digital
Read MoreAccording to the State of PR Measurement from Muck Rack, 86% of PR practitioners consider measurement “very” or “extremely” important. Still, barely a third feel confident in the metrics they report to stakeholders. Gini Dietrich starts you on a journey to become more confident. The post Taking Measurement a Step Further In 2025 first appeared on
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Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds
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Generative AI delivered £50m of value for Lloyds Banking Group in 2025, with the firm predicting it will create more than £100m in additional value this year. The company rolled out more than 50 AI use cases last year, focused on areas such as enhancing customer interactions and query resolutions, as well as providing support
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Quote: Ruth StoutPhotos: Lena Sanver “There is a privacy about it which no other season gives you…. In spring, summer and fall people sort of have an open season on each other; only in the winter, in the country, can you have longer, quiet stretches when you can savor belonging to yourself.”
Read MoreCEOs love metrics that move the needle. Gini Dietrich shows you how to report PR results in terms that resonate with leadership. The post Building a Strategic Communications Measurement Framework first appeared on Spin Sucks.
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Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. The acronym SAGE stands for Steerable Agentic Data Generation for Deep Search with Execution Feedback. Synthetic Question And Answer Pairs The
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Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to
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For those who are in desperate need of stimulation, this zine delivers – its visual language is razor-sharp and packed with colour, each page feels like a porno magazine that has vomited everywhere. Hattie calls it a “frenetic deluge”, a collection of themes that circle the drain of “online fatigue”, a way to process an
Read MoreKim Markus shares five 5 PR lessons from Wicked – Elphaba, Glinda, and the rest of Oz – that can guide PR pros in creating effective, human-centered campaigns. The post 5 PR Lessons From Wicked and Its Most Iconic Characters first appeared on Spin Sucks.
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A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with
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OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is deliberate, intended to see what types of ads provide value for users. The company
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