Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Inside NYC-based artist Mark Dorf’s project Late Pastoral, the ecological world is trapped in a rear-illuminated print. It’s real – but something is off, it’s been digitally altered, data-noise clutters images of glowing plant life. Shaped by the pervasive influence of technology, design and the rhythms of digital connectivity, even nature becomes at one with
Read MoreHow can you turn an effective media pitch into one that grabs a podcast host’s attention and lands interviews? Angie Trueblood shares five quick fixes. The post Quickly Turn Your Media Pitch Into a Podcast Success first appeared on Spin Sucks.
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Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about how much content is indexed.
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Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager Hayley Shortman. TUI has emphasised the importance of taking its time and developing a testing framework when rolling out its approach to creator marketing across the brand. Speaking on a panel about building trust in influencer
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Everyone seems to love KPop Demon Hunters (myself included), so it’s no surprise that Lego decided to announce a collaboration with Netflix’s most-watched movie ever. The upcoming sets will be launching this summer, starting with Derpy the Tiger, a fan favourite, and a little plant pot to match of course. I’m excited, but not sure
Read MoreThe PESO Model® isn’t about doing more. Shelly Verkamp says about doing what works—on purpose, with purpose, through a system that supports the results you want The post Why the PESO Model® Needs an Operations Engine first appeared on Spin Sucks.
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This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone conclusion. The real story is
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Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods. The publisher of titles such as the San Francisco Chronicle and Connecticut Post has partnered with Mobian to reassess how brand safety and suitability are applied across its
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Read MoreWant to scale your expert-driven content? Gini Dietrich has a tool recommendation for you that’s revolutionizing SME input gathering The post A Game-Changing Approach to SME-Driven Content Creation first appeared on Spin Sucks.
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Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07 billion. On the earnings call, the company revealed how it plans to monetize AI Mode and shared new data on how AI is changing search
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The numbers $113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year. $95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search, subscriptions, platforms, devices, and YouTube ads. $13.6 billion—YouTube advertising. $17.7 billion—Google Cloud revenue, up +48% from the same period in 2024. Over 750 million—Gemini monthly active users. The watercooler talk Google’s parent company,
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Alongside their studio practice, founders of work-form Charlie Abbott, Jake Hopwood and Alex Hough teach graphic design at a range of institutions across London, collaborating with participants of all ages to orchestrate large creative briefs and collaborative projects. Seeing this part they play in education as a valuable way of “testing approaches to the production
Read MoreGini Dietrich shows how NotebookLM creates AI-generated podcast-style discussions. She recently tested it out, and the results were incredibly realistic – complete with natural inflections, tone, and even filler words. The post How to Use NotebookLM In Your Communications Planning first appeared on Spin Sucks.
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Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer
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TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding the company’s footprint in the E.U., where RealNetworks has a strong foothold. To understand the strategy at work here, you likely need only look at
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Believe it or not, photographers are actually some of the easiest people on the planet to buy for. We always need something. Whether it’s a new lens, extra film, spare batteries, a software subscription (see some of the best photo editing software examples) – heck, even a personalised camera strap can be a sentimental gift
Read MoreWhat would you do with two extra days a week? That’s the potential time-saving of AI in PR. Gini Dietrich breaks down how AI tools are transforming routine tasks and freeing up time for strategic work. The post How AI In PR Is Revolutionizing How You Work first appeared on Spin Sucks.
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Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to causes, debate theories, and assign blame before anyone clearly articulates the actual problem they are trying to understand. Once blame enters the conversation, problem definition
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The Motor Neurone Disease (MND) Association is on a mission to “unlock opportunities” following its first brand refresh in over a decade. “Our ultimate goal is getting to £50m [in income per annum] by 2030 and driving more research, more campaigning and more support,” says head of brand and marketing, Siobhan Gray. “Brand isn’t the only
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