Gemini Set to Bring Significant Improvements to Google’s Ad Business

The numbers $113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year. $95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search, subscriptions, platforms, devices, and YouTube ads. $13.6 billion—YouTube advertising. $17.7 billion—Google Cloud revenue, up +48% from the same period in 2024. Over 750 million—Gemini monthly active users. The watercooler talk Google’s parent company,

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Published by adweek.com