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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Posters/Illustrations 23/25 :: Behance

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The Business of Social Mission

Meg Crumbine says a big brand cannot do business without a social mission. She shows how PR pros can play their role thoughtfully and authentically. The post The Business of Social Mission first appeared on Spin Sucks.

Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It)

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. What You’ll Learn 1. Why AI + Real SEO Data Together Beats Guessing Or Generic Prompts 2. Level 1: Quick

YouTube users have already noticed changes on the platform

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game — whether that’s competing with big

Where have all the flowers gone? The new dawn of Corita Kent

In 1955, Pete Seeger scotch‑taped a song to a microphone and sang it at Oberlin College. The tune was spare, almost plainspoken, but its question cut deep: Where have all the flowers gone? A lyric about war’s recursive toll, about memory slipping through generations. When will they ever learn? That same year, the acquittal of

How Comms Pros Can Counter Misinformation

Misinformation spreads at lightning speed, but with preparation and the right tools, Gini Dietrich says communications pros can keep control. The post How Comms Pros Can Counter Misinformation first appeared on Spin Sucks.

Google’s Crawl Team Filed Bugs Against WordPress Plugins

Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off the Record podcast. His team filed an issue against WooCommerce after identifying its add-to-cart URL parameters as a top source of crawl waste. WooCommerce picked

Matthew McConaughey on Why He Loves Filming Ads

Matthew McConaughey loves making ads. Inside his trailer near Uber Eats’ Super Bowl ad shoot, he can’t sit still as he describes the challenge of shaping a plot to fit within a 30- or 60-second window. He jumps up off the couch to reenact scenes, snaps his fingers rhythmically to illustrate the precision needed for

Suda51 explains his creative chaos: “We make our games through a lot of ad-libbing”

If you’ve played a Grasshopper Manufacture game, then you’ll know that the Tokyo-based studio has a distinctive visual style that aptly expresses its company ethos, ‘Punk’s not dead’. Its latest game, Romeo is a Deadman, is perhaps its boldest and most bombastic vision yet. Even in just the first 20 minutes, as protagonist Romeo Stargazer

Corporate Communications and the Cost of Silence

When leaders stay silent during visible disruption, “declined to comment” becomes the message. A communications playbook for clarity: plan, script, protocol, updates. The post Corporate Communications and the Cost of Silence first appeared on Spin Sucks.

GSC Data Is 75% Incomplete

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To

Marketing leaders need peers, not playbooks

For those of us happy to cocoon at home with our remote jobs, especially marketers who built digital-first strategies post-pandemic, the return of in-person meetings and relationships that require social skills is as welcome as unasked-for pineapple on a pizza delivery. However, like it or not, personal relationships are becoming more valuable precisely because information

Mythology Illustration – 神話 :: Behance

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good. The post The No BS Podcasting Guide for You and Your Clients first appeared on Spin Sucks.

15 Fixes To Improve Low Conversion Rates In Google Ads

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly

KFC on the challenge of expanding into a new category

KFC is on a mission to “change perceptions and change habits” as it introduces its new speciality drinks range across UK stores. The fast-food chain is investing £37m in its new ‘Kwench by KFC’ drinks range, in a bid to expand appeal among Gen Z consumers and reach people across different dayparts. KFC is on

“Don’t ask questions you can find answers to online”

Fresh perspectives and experiences that complement the existing team. If two interviewees can perform the role’s functional responsibilities, I prioritise bringing in fresh perspectives and ‘outside experiences’ that can benefit the team and organisation, especially if they’re joining a team centred on culture and creativity. Alignment of values and career interests. I’m always on the

When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications

Today in ‘Things That Keep Communication Pros Awake at Night’: misinformation, disinformation, malinformation, that content from 2019 you haven’t updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks.

LinkedIn Shares What Works For AI Search Visibility

LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and

Amid TikTok U.S. upheaval, Vita Coco stays — with backup plan

Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation. That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted

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