Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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For years, the Super Bowl has been described as the biggest stage in advertising. Therefore, it should come as no surprise that a 30-second ad has surpassed the $10m barrier for the first time. But lately, it’s started to look less like a stage and more like a film set. Scroll through this year’s Big
Read MoreKeywords are out, content knowledge graphs are in. Find out why in Gini Dietrich’s latest article on search fragmentation. The post The Future of Search: A Content Knowledge Graph and AI first appeared on Spin Sucks.
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Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI. On the Google front, Google now says the standard tag
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There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your pipeline. In my role at
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Read MoreCalifornia Pizza Kitchen’s response to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac highlights exactly how they turned a bad situation around. The post Lessons In Crisis Communications from CPK first appeared on Spin Sucks.
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Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with the current page shows Google
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Wake-up call Under pressure, undervalued, overstretched and overwhelmed. We launched our 2026 Career & Salary Survey this week, and so far, it makes for bleak reading. And it’s not small numbers we’re talking about. Nearly two-thirds of the more than 2,000 marketers we spoke to have felt overwhelmed over the past year. This has resulted
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If you’re based in London, you’ve probably walked past one of Sean Thomas’ meticulously hand-painted designs. Whether that was grabbing a sandwich at Dom’s Subs, dining in at Forza Win (an Italian restaurant in Peckham that the designer has shaped the visual identity of over the last three years), or picking up a copy of
Read MoreWant to show quick results in a new PR role? Gini Dietrich has 10 growth hacks you can use to garner quick wins, build brand awareness, stop top-of-mind, and even generate some revenue. The post How Growth Hacks Drive Quick Wins and Brand Visibility first appeared on Spin Sucks.
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A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only by search rankings. AI agents now evaluate location data, reviews, content, engagement, and brand trust before a customer ever clicks. This shift means each individual
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What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. Once upon a time that label had a clear assignment: you represented the client, you worked the market, you made the introductions and you got paid for it. But the modern conglomerates – Publicis Group, Omnicom, WPP, Havas and Dentsu – don’t move
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Chances are, you’re just like me. You’ve always loved music, but building your own hi-fi system was something that other people did – older people with way more disposable income than you! Sure, music is one of the few things in life that consistently brings you joy, but whatever Bluetooth desktop speakers you bought in
Read MoreThere are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them. The post The Three Steps to Creating Your Own Successful Podcast first appeared on Spin Sucks.
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Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s what matters for you and your work. Google Releases Discover-Only Core Update Google launched the February 2026 Discover core update, a broad ranking change targeting
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On the off chance you’re looking for a sign to “Tell Me Why” to switch to T-Mobile, look no further. The Backstreet Boys are back doing just that in the brand’s fun, flashy, pink-plastered Super Bowl 60 ad. The iconic boy band is shown taking T-Mobile’s Times Square store by storm with a reimagined version
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The uniquely drawn typeface, Alfred Regular, originates from the letters engraved in the golden medal. As the primary font and also used in The Nobel Prize wordmark, it will gain recognition in any touchpoint. The upper case lettering is based on classic geometric shapes, but with varying width and a high waist, giving it a
Read MoreThe PESO Model Certification collaborates with USC Annenberg School for Communication and Journalism. Gini Dietrich has all of the details about the advanced integrated communications training for PR pros and students, alike. The post Evolving the PESO Model© With Academia and Research first appeared on Spin Sucks.
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Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most efficient use of this year’s tighter budgets? Priorities are shifting across industries. Understanding how peers are responding can help teams make better strategic decisions. Join
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B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded and it’s safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024–2026),
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