For the agency holdcos, the problem is in the name

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. Once upon a time that label had a clear assignment: you represented the client, you worked the market, you made the introductions and you got paid for it. But the modern conglomerates – Publicis Group, Omnicom, WPP, Havas and Dentsu – don’t move

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Published by digiday.com