Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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At the heart of Ubitium lies a bold vision: making computing truly universal. This concept — seamless, adaptable, and interconnected computing — became the foundation not only for the product but for its visual identity. The resulting system reflects more than just a logo; it embodies a philosophy of transformation, clarity, and limitless potential. Ubitium
Read MoreBurnout, harassment, and fewer opportunities are some reasons women leave traditional PR roles. Meg Crumbine says women-owned agencies are the path forward The post Women-Owned Agencies and Solopreneurs Are the Future first appeared on Spin Sucks.
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A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with
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Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to Grand View Research. At this year’s Super Bowl, GLP-1 brands are seizing on that demand by battling for brand awareness. Each spent upwards of $10
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Weronika Marianna’s practice tends to move between drawing, painting and, more recently, animation. After quite impulsively tackling a frame-by-frame sequence of an animated figure merging into a mountainscape using paint on paper a few years ago, the artist started her journey into analogue animation and it’s “a rabbit hole I never want to leave”, she
Read MoreAI can analyze data, but it can’t network over coffee. Gini Dietrich describes how to balance AI efficiency with human expertise in communications. The post When Your Client Wants to Replace You with Generative AI first appeared on Spin Sucks.
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How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape how SERPs appear. Links, brand mentions, and trust signals continue to influence how Google evaluates credibility, both in traditional rankings and in AI-powered SERPs. The
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Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success manager, or CSM, is one of the most important — and often underutilized — partners for marketing technology practitioners. They play a critical role in shaping the vendor-client relationship and long-term
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What makes a Super Bowl ad cut through the noise and rise above the rest? According to System1, early audience testing reveals that adverts from the NFL, Budweiser, Ring, Dove and Pepsi are ranking the highest, eliciting strong positive emotional responses from viewers. These top performers have things in common, but what are those things?
Read MoreSometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis The post Embracing Humor and Building Trust Through a Crisis first appeared on Spin Sucks.
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Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?” What Is Topical Authority In essence, topical authority is the concept of
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Source: Shutterstock Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and medium-sized businesses, those decisions can be even more crucial. With limited budget to grow headcount, roles can easily blur, leaving a small number of marketers juggling multiple responsibilities. While this flexibility can
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Every day, thousands of “everyday heroes” put intense strain on their joints. Caregivers, craftsmen, logistics workers, shopkeepers… essential professions that rely on physical strength and mobility. Orliman, a brand specialising in orthopaedic products, asked us to create an illustrated advertising campaign to highlight and give context to these everyday heroes. Chaque jour, des milliers de
Read MoreHave you ever noticed how many women struggle with the “What is your rate?” question? The hesitation stems from not understanding our true value. Gini Dietrich wants to change that. Start practicing today: know your worth, articulate it clearly, and don’t back down. The post The Importance of Teaching (and Learning) Negotiation Skills first appeared
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Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle” content on their own blogs – ranking the best companies or products in their niche and placing themselves in the No. 1 spot. There are
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On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan is to integrate Genius Sports’ first-party league, team and transactional data – derived from Genius Sports’ 250-million-consumer FanGraph platform –
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It’s Nice That (INT): Tell us about your role at Studio Ghibli, and how your career has evolved to this point? How did you get into this line of work? Yoji Takeshige (YT): I’ve loved movies since I was a child and when I was in high school, I became fascinated by the films of
Read MoreWe live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Indiana Lee shows you how to turn it into engaging PR stories. The post How to Turn Data Into Engaging PR Stories first appeared on Spin Sucks.
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Google has released what it calls the February 2026 Discover core update, a broad change to the systems that surface content in the Discover feed. Google says the update is initially limited to English-language users in the United States, and it plans to expand it to more countries and languages in the future. Google announced
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Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S. Federal Trade Commission over alleged advertiser boycotts of right-wing media, according to a lawsuit concerning the probe. The detail appeared in Feb. 2 amendments to a lawsuit filed in a federal court against the FTC
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