Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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KPop Demon Hunters was the surprise animation hit of 2025. Maggie Kang and Chris Appelhans’ movie has become a global cultural phenomenon. It’s the most-watched movie ever on Netflix, and it’s now vying with Disney’s Zootopia 2 for the Best Animated Feature Oscar. Despite the ostensibly dark theme (the movie’s about hunting demons, after all),
Read MoreTL;DR Communicators are already doing strategic work; we just haven’t been owning it. As communications and marketing continue to merge, waiting for permission no longer works. Strategy isn’t a title or a separate deliverable; it’s baked into how we plan, prioritize, measure, and adapt our work. With the right mindset and an operating system like
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Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice,
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Consumer goods giant Unilever upped marketing investment to its highest level in over a decade last year, as the business asserts it is committing to “invest at scale where it matters most” and become “a sales and marketing machine”. The business, which owns brands including Vaseline, Hellmann’s and Domestos, has been on a transformation process
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Read MoreAccording to Dave Purdy, brands looking for a powerful pathway to effective brand storytelling will find it in radio and podcasts. He shares how to approach the medium. The post How Audio Storytelling Can Illuminate the Human Experience first appeared on Spin Sucks.
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Reputation Signals Now Matter More Than Reviews Alone Positive reviews are no longer the primary fast path to the top of local search results. As Google Local Pack and Maps continue to evolve, reputation signals are playing a much larger role in how businesses earn visibility. At the same time, AI tools are emerging as
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Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel
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To whittle the 22,000 down to the 100 featured in the book, members of the Manchester Metropolitan University Special Collections team and staff at the modernist each picked 40 favourites, which then went on to inform the final line-up. “Thankfully, we all drifted towards the same enjoyable mix of items like toys, homeware and electronics
Read MoreGini Dietrich details why the RFP process is detrimental to both brands and agencies, while discussing the pitfalls of RFPs and better alternatives for finding your ideal agency partner. The post 10 Reasons to Ditch the RFP Process In Your Agency Search first appeared on Spin Sucks.
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Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly
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The first week of February saw ABC World News Tonight with David Muir remain the most-watched evening newscast in total viewers and the Adults 25-54 demo. However, it was the only broadcast to lose viewers when compared to the previous week in both measured categories. NBC Nightly News with Tom Llamas finished the week of
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Valentine’s Day is three days away and if you haven’t got the perfect gift yet, fear not. I’ve handpicked an array of creative-not-cheesy presents under $50 that should arrive by the big day. From Lego to notebooks, art supplies to phone cases, your one true love would be lucky to receive any one of these
Read MoreThe news cycle moves quickly so how can you insert your company into a relevant topic quickly? Eitan Goldstein shares how he scaled newsjacking to land an interview with Forbes in just 5 hours. The post How I Landed an Interview With Forbes in Five Hours first appeared on Spin Sucks.
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Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy to miss because Chrome can automatically upgrade HTTP requests to HTTPS, making the HTTP version easy to overlook. What Happened Mueller described the case as
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A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again.
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The forest is my place of strength — a space where I recharge and breathe freely. When I stopped working with commercial constraints, I began exploring the forest as a graphic environment, focusing on atmosphere. The forest has always felt like a complex subject to depict. It requires a balance between scale and detail, between
Read MoreIn this article, Gini Dietrich details a 9-step process that allows you to incorporate solutions-based pricing to value your expertise, create solution packages, and maximize profits while delivering high-value outcomes to clients. The post Charge What You’re Worth: 9 Steps to Create Solutions-Based Pricing first appeared on Spin Sucks.
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Google’s “Results about you” tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. The expansion is rolling out in the U.S. over the coming days, with additional regions planned. Google’s Results about you tool now monitors Search results
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Source: Shutterstock Coca-Cola’s incoming CEO has emphasised the importance of “being a little bit better and sharper everywhere” to drive meaningful growth across the business. Henrique Braun will take over the top job at The Coca-Cola Company in March, having been promoted from chief operating officer. Today (10 February), he spoke to investors for the
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