Coca-Cola aims to be ‘a little bit better everywhere’ to drive meaningful growth

February 11, 2026

Coca-Cola aims to be ‘a little bit better everywhere’ to drive meaningful growth

Source: Shutterstock Coca-Cola’s incoming CEO has emphasised the importance of “being a little bit better and sharper everywhere” to drive meaningful growth across the business. Henrique Braun will take over the top job at The Coca-Cola Company in March, having been promoted from chief operating officer. Today (10 February), he spoke to investors for the

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Published by marketingweek.com