Blueprint | The Gradient

Cannes Briefing: Creativity is moving beyond the agency model

Featured Stories

Advertising, Marketing & Media Industry News

Cannes Briefing: Creativity is moving beyond the agency model

Product Explorations 2026 :: Behance

div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStri

Earned Media Among Corporate Silence and Fragmented Bubbles

In this article, Gini Dietrich details how the landscape of earned media is evolving among the rise of corporate silence, the fragmentation of media audiences, and the importance of integrating various media channels using the PESO Model© to build strong, credible brands. The post Earned Media Among Corporate Silence and Fragmented Bubbles first appeared on

Google AI Shows A Site Is Offline Due To JS Content Delivery

Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The Redditor didn’t create a post on Reddit, they just linked to their blog post that blamed Google and AI. This enabled Mueller to go straight

AI ROI confidence is slipping, and that’s not a bad thing

Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate return, down from 49% last year. At first glance, that looks like AI is losing momentum. It’s not. The definition of ROI has simply changed. When AI was new, productivity

Alice Isaac on collage making and playfulness in practice

Alice Isaac kicked off London’s Nicer Tuesdays in November with a talk filled with passion for analogue collage-making, thoughts on today’s rapidly shifting image culture and the importance of engaging in crafts that involve hand-made processes in order to play, not perfect.

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content is placed. Torrey Tayenaka shares strategies for brands to adapt and stand out. The post The Effect of Generative Search On Video Marketing first appeared on Spin Sucks.

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit

Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size limits. Here’s what matters for you and your work. Bing Webmaster Tools Adds AI Citation Dashboard Microsoft introduced an

Tony’s TV debut and brand investment: Your Marketing Week

The week in brand McKinsey caught the attention of marketing LinkedIn at the back end of last year with its ‘Past Forward’ report, in which it declared “Brand was back”. The sceptics were quick to point out that for something to be back, it had to have gone away, while the champions of brand investment

The new John Wick game looks ridiculously movie-faithful

This article is about the upcoming untitled John Wick game, which is intended for adult audiences. There was a lot to take in at the PlayStation Showcase yesterday, but the biggest surprise has to be Saber Interactive’s “Untitled John Wick Game”. No, it’s not a sequel to Untitled Goose Game but, according to Saber, “the

The Two-Question Test for CEOs Considering Political Statements

Before you hit send: critical considerations for CEOs contemplating political statements. Gini Dietrich shares lessons from the Sticker Mule case study. The post The Two-Question Test for CEOs Considering Political Statements first appeared on Spin Sucks.

Google’s Search Relations Team Debates If You Still Need A Website

Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a website and relying on platforms such as social networks or app stores. In a new episode of the Search Off the Record podcast, Gary Illyes

Boll & Branch uses AI to manage workflows across teams.

Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI tools for internal productivity and customer-facing content. Unlu said

The World of Mattias Adolfsson, Exhibition :: Behance

50 AI Public Relations Prompts for Engaging PR Content

AI public relations prompts can be highly efficient and effective. But the results can drastically vary based on the quality of your prompts. Many PR professionals reported using AI tools, such as ChatGPT, for ideation (77.8%) and content creation (72.4%). They also rated it 7 out of 10 for improving work efficiency. In terms of

Google Clarifies Its Stance On Campaign Consolidation

In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad automation, including query matching, Smart

Trump Tariffs Hit Pinterest’s Ad Revenues

The numbers $1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue for 2025 came in at $4.22 billion, up 14% over the same period. $541.5 million — Adjusted EBITDA for the period, coming in short of Wall Street’s expected $550 million. 619 million — Global

Adobe’s Creative Collective assembles multidisciplinary experts to analyse and advise on the industry’s big changes

Right now, as one would expect, the conversation focuses on AI, a space that, for some members of the community, serves as their discipline. For others, it’s a point of contention and concern. These conversations will make for essential discourse on the topic and will be foundational in finding the common ground for respectful and

The Truth About Long-Term Communications Success

🌟 Patience + Strategy + Consistency = Communications Success. Don’t miss Gini Dietrich’s latest insights on building a world-class communications program. The post The Truth About Long-Term Communications Success first appeared on Spin Sucks.

5 PPC Strategies That Actually Boost Conversions in 2026

The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution

Enablement platforms Highspot and Seismic announce merger

Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will operate as Seismic and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the board of directors

Join Our Newsletter

For more professional opportunities join our newsletter.