Unilever commits to investing ‘where it matters most’ as it ups marketing spend

Consumer goods giant Unilever upped marketing investment to its highest level in over a decade last year, as the business asserts it is committing to “invest at scale where it matters most” and become “a sales and marketing machine”. The business, which owns brands including Vaseline, Hellmann’s and Domestos, has been on a transformation process

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Published by marketingweek.com